Effective Business Blogging — my new and improved blog
Well, at least the blog title is new.
For the past few months my blog has been known as Marketing Rocket Fuel. I’ve used that title because I believe that online marketing is one of the most effective methods you can use to grow your business, both in terms of new clients or customers as well as in reducing your costs. But during this time I realized I had a problem.
The title didn’t really reflect what I was trying to convey or what I was about. It was a disconnect that would hamper my future growth of my blog and my writing and consulting business. I needed to better define my niche (more about the importance of that in a future post).
By redefining my approach more accurately, readers will know what my approach to marketing is. Plus search engines like Google, Yahoo, and Bing will better understand what I offer as well. So when people use search words and phrases that apply to what I do, they’re more likely to find me.
So today I am rectifying that problem.
What will change for you? Not that much. You’ll notice that I’ll write about business blogging from soup to nuts. And I’ll also look at other aspects of business marketing that relate to blogging like web sites, article marketing, social media, success stories, and long form pieces such as special reports, white papers, and ebooks.
I hope you’ve like what you’ve heard so far. Just know that at Effective Business Blogging you’ll get good tips and honest information about what makes an effective business blog and how to make one work for you.
Sean Romanoff is a copywriter and online marketing consultant. He specializes in blogging, article writing, social media, and all other aspects of creating an effective web presence. To contact Sean, just click here.
Tags: articles, blog, blog content, Blogging, blogs, Copywriting, Marketing, online marketing, web copy, writing
