Writing Services

COPY THAT TALKS TO YOUR CUSTOMERS.

Why should your marketing efforts sound just like everyone else’s? And if you do sound like everyone else, how will you ever be heard?

By looking deeply at what makes you different, I’ll make sure your voice is authentic and clear. That way the message people hear is yours. And here are some of the ways I can help you.

Web Copy

What is your web site doing for your business?

If all you have is an online brochure, then your web site isn’t doing all it can. Is it a source of information for your customers and clients? Does it capture and nurture leads? Does it build a loyal community? If not, let’s talk about how we can make your web site a business building machine.

Blogs/Social Media

Your online presence should be a cost-effective, efficient engine. But if words like Twitter and Squidoo are a complete mystery to you, or if you know what they are but don’t know how to use them, you’re missing out on some of the best ways to build your audience, increase your pool of business, and direct those people to your web site and place of business.

Case Studies/Success Stories

Let your customers tell their stories…and yours.  Case studies or customer success stories let someone else put you in your best light.  They’ve also been used in the high tech industry, but again more and more businesses see that their customers talk about their business better than anyone else.

Your case study should be engaging, informative, and entertaining.  And my background in law, teaching, and writing lets me harness the variety of skills needed to do just that.

White Papers/Special Reports

Put yourself at the top of your customer’s list when he needs help by providing information that establishes you as the expert at what you do.  White papers are one of the best selfless marketing methods because you give your customer valuable information without asking your prospect for anything in return.  You simply establish yourself as the source that person will come to for help.

White papers are another marketing tool traditionally used by those in high tech, but they can be just as useful to other businesses.  To make you the go-to expert in your field, I’ll create a white paper that’s informative and readable at the same time.

Newsletters – Online or Print

One of the best ways to stay in touch with your existing customers is to send a regular newsletter.  You can include the latest info about you, your business, tips to help your customers, and other things that make you and your business the destination for them.

I work with smart, skilled graphic designers to make your newsletter sparkle and we offer original content and art, so yours doesn’t look like the pre-fab, one-size-fits-all newsletters you get from a large, impersonal copy mill.

Articles/Press Releases

Whether you post them on your web site as a source of information, offer them to another publication to help establish your expertise, or use them in an article marketing or press release campaign, articles are still a great way to communicate with  your customers or clients. Let both existing and potential ones know who you are, what you’re about, what’s new with your business, and that you’re a person in-the-know.

Sales Collateral/Print Marketing

Even in our digital age, you can’t ignore the quality of your brochures, sell sheets, and traditional print ads. But if you’re just repeating the same tired trends of the past that’s exactly what you’re marketing will feel like – tired. Make yourself stand out with print materials that break the mold and don’t simply follow the crowd.